Developing the right name for the job.

Whether renaming an American institution or the next widget that your team builds the process is the same: research, analyze, frame, co-create, narrow and validate. Hopscotch Lab’s works with its clients to develop a brand platform from which their products and services can thrive.

Research + Analysis: to define meaning, to identify opportunities, and to define competitive advantages.

Frame + Co-Create: to provide context and build from a place of experience and ownership.

Narrow + Validate: to proof concepts with your audience and with the trademark office.