At Hopscotch Labs, like all other researchers, we ask our research participants to share their lives with us, in return they must trust that we’ll use that information to make their lives better. If you don’t look
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Your brand should be a better reflection of your capabilities, and a better representation of what your company means to its customers. When Hopscotch Labs is asked to help clients with their brand
Customers ask us about measuring ROI for design related activities. What value does this work bring to our shareholders? Why should we focus our energy on customer experience? These questions get to the underlying problem
At Hopscotch we develop unique opportunities to collaborate with your audience on the topics that matter most to you right now. A colleague turned to us for help designing a workshop in the Philippines. Hi!
Developing the right name for the job. Whether renaming an American institution or the next widget that your team builds the process is the same: research, analyze, frame, co-create, narrow and validate. Hopscotch Lab's works
Past Events SDXD: Confessions of a Research Participant Kristine Angell, Organizer, Researcher Wednesday, March 23, 2016 Many of us perform user research but not a lot of us get to BE user research. This panel explored the
Hopscotch Labs spent the last year (2015) understanding what residents want and expect from the City of San Diego's website experience. The resulting strategy and execution were tested multiple times with residents to insure that
City governments have been following news on innovation, user experience (UX), and big data. The results are so promising that many cities have begun to test out these topics within city government. What does this